The main feedback received from this final group crit was that my logotype looked more like a general cosmetics brand rather than a women's perfume, such as Cowshed. I had already critiqued myself on this so therefore came as no shock. It was suggested that this may change once put into context, as this can make a lot of difference to how a typeface looks. To help with this I should research into the unique styles of perfume bottles, such as Marc Jacob's Daisy perfume, and impose one of my final designs onto a bottle. However, it was also suggested that the logotype itself also needs more character and nuonces in order to make it unique and give it a more high-end feel.
The individual ligature was also discussed during this session. The general consensus was that the 'me' ligature worked best, as scents and fragrances are unique to everyone so reflects individuality and self-indulgence the most. Not many people understood what the 'um' ligature stood for, which I agree, as without an explanation it is not very obvious and does not relate much to the characteristics of a perfume.
My decision in adding serifs to Futura was well regarded, however another suggestion was that I should have experimented more with Bodoni before disregarding it for use in my final designs.
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