OUGD504 - Studio Brief 01 - Target Audience

I have decided to aim my guidebook towards both tourists and local residents of new and old who are particularly interested in the town's history and heritage. This would more likely be aimed at the older generation of adults who may take particular pride in the town that they live in. For this reason, the guidebook would have to take a more practical approach to ensure information is communicated clearly and effectively. This guidebook may also not limited to this specific target audience, it could potentially be of use to those who are generally interested in the history of the town or, for example, students who may need research for an assignment.

- Social reform (Ebenezer Howard)
- Urban town planning
- Industry
- The Arts and Crafts Movement (architecture)

However, it was thought that this target audience may be the obvious choice. For this reason, it has also been considered to produce this guidebook to appeal to other generations of younger people who may not be initially interested in such a topic. Therefore this guidebook would take a more contemporary approach. Wallpaper* and LOST iN city guides were researched in response to this, since these are aimed towards the more creative conscious people. It was found that both these guidebooks included accounts and interviews of local residents and workers of the city, which would help to make the guidebook more relatable to certain audiences. LOST iN city guides also include quirky illustrations alongside these articles, rather than just limiting the book to the use of photography. Both of these design decisions will be considered in the production of my guidebook in order to reach the less obvious target audience.

Page from LOST iN City Guide (London).

Page from LOST iN City Guide (London).

Page from Wallpaper* City Guide (London).