OUGD504 - Studio Brief 02 - Concept Rationale

The purpose of this interface is to provide a solution to the potential problem whereby a member of the public may have no battery left on their mobile device in order to book a taxi or do not hold any cash on their personnel in order to pick up one from an ordinary taxi rank. The interface predominantly allows users to book taxi journeys from their current location, paying before their journey using card payment. The interface also includes an interactive map feature, allowing users to pinpoint the nearest bus stops, train stations and taxi ranks if opting for another mode of public transport. The purpose of this is to also help with the general navigation of the area in which users are in, a particularly useful feature for those who are new to the area, such as tourists. These interfaces would be placed in more public and the most popular areas whereby people would need to get from more frequently, such as shopping centres, as well as at designated pick-up points, such as taxi ranks and train stations where it is easier for taxi drivers to pull up and pick up their customer.