Based on peer feedback, it was decided to refine this final design slightly before submitting it to the competition. It was suggested that the spine was one of the strongest elements of the design, however it was felt that the white border around this was unnecessary, but if was essential to use then it should be consistent around the entire spread of the book cover design. Another suggestion was that the eyes on the spine were too small a scale. Both of these comments were taken into consideration and so the final design was developed to remove this border and enlarge the eyes slightly so that less of the faces are showing, which focuses more on their distinctive features and creates more mystery within the design.
It was also considered that some elements of the design were misaligned, which meant the design was not clearly refined to a high quality. These were modified through the use of guidelines and a grid system on Illustrator. The use of type for the title was also modified in that the 'In Cold' part of the title lined up with 'Blood' so that these did not look too disjointed from each other and creates more of an impact on the front cover.
Although the concept was considered overall to be strong, it was suggested by some that the barcode being placed at the bottom of the page distracted from the overall communication of the design, and so needed modifying and bringing in a more playful element to the design. These images were made more playful through the addition of another barcode. Both the fake and real barcodes were placed over Hickock and Smith’s prisoner/booking numbers, which then almost become their prisoner numbers. Much like barcodes belong to specific objects, Hickock and Smith now belong to their prisoner numbers. In this design, it is as if Hickock and Smith themselves belong to the barcode which is made specifically for this book and so ultimately belong to the story.
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