OUGD603 - Guidebook - Final Book Insert Spreads

As an additional feature in the final guidebook, it was decided to include smaller inserts which slot in at specific places within the book. It was thought that this would make the guidebook more engaging and playful, whilst also proving an interesting way to contain information which I wanted to be featured within the guidebook, but felt were too separate in the overall layout design and content for them to be included within the main spreads. These were produced at A6, half the size of the book which means that some of the pages either side of them will show through. In order to make these more stylised too, it was thought that these could be printed onto brown textured paper in presenting a rustic and natural aspect of the Arts and Crafts movement.

Annie Jane Lawrence insert:

This insert will be placed between the pages on information about The Cloisters. This insert includes a profile on Annie Jane Lawrence, who developed the Cloisters as an educational centre which taught lessons based on the Arts and Crafts movement, and utilises a bordered pattern for the front designed in the Arts and Crafts style, something which was found from visual research used for textual books during this time as an additional element of decoration.

The People of The Arts and Crafts Movement insert:

This insert takes on a similar approach and design to the other insert on Annie Jane Lawrence in order to create an element of consistency within the guidebook where these are used so that these do not look totally out of placed within the rest of the layout design used in the book. This insert includes short profiles on some designers from the Arts and Crafts era in order to give readers more of an insight into this movement and can look at this and hopefully see how this movement was used in the development of Letchworth Garden City. In addition to the Arts and Crafts style borders, the type also reflects the movement in its characteristics, whilst the layout for most of the imagery on these insert spreads use placements based on research into Fibonacci sequences used within design which is an element that can be seen a lot in nature, and so further relating the design of these inserts to the overall underlying themes of the guidebook.