Working predominantly with the marketing team at Autoglym, but also liaising with the design team, I learnt a lot of new information and skills, as well as undertaking multiple tasks that allowed me to get stuck in with work and learn first hand about what goes into a brand department. It was interesting to see the way in which they work towards a brief and how everything that they do has a different strategy or tone of voice in order to market to their different consumer demographics, whilst still working overall to a strict set of guidelines to represent the brand in general.
One task I was given during this experience was to create content which eventually went live on all their social media channels. This was fun to see my work and ideas being utilised in the real world, and seeing how different people reacted to this. In addition, I worked collaboratively on a stickers brief with members of the design and marketing team. Again, my work produced from this will hopefully eventually go into production and will be exciting to see being used by people in a real world setting.
As well as allowing me to broaden my network of contacts, skills and experience for the future, this experience has opened my eyes to a potential career path I had not previously thought about. Before it was thought that marketing did not have much to do with Graphic Design, however both are about communication, which meant that the marketing team and the design team at Autoglym worked closely together on design and marketing strategies. However, saying this, I enjoyed much more of the design side of things within this experience and so, in terms of a future career, perhaps marketing is not something I would initially go for.
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