OUGD403 - Studio Brief 02 - Chosen Adjective

Brief: Based on one of Muller-Brockmann's classic and lead typefaces, create your own bespoke typeface which should effectively communicate your chosen adjective. To repurpose individual letterforms to work together in endless combinations in a harmonious, consistent sequence.

Flimsy

Definition: Insubstantial and easily damaged.

(Synonyms: insubstantial, slight, light, fragile, breakable, frail, shaky, unstable, wobbly, rickety, makeshift, ramshackle, thin, cheap, lightweight, ultra-fine, delicate, feeble, unsatisfactory).

Adjective

1. Without material strength or solidity 

    (a flimsy fabric; a flimsy structure).

2. Weak, inadequate; not effective or convincing 

    (a flimsy excuse).

Noun

1. A document, especially a copy, made on very thin paper.

This adjective was chosen because it would allow me to manipulate the structure of the letterforms, perhaps taking a solid typeface and making it unstable. My aim is to create a typeface which goes against Muller-Brockmann's belief that "what is feeble is never good", which he stated in relation to Neville Brody's Fuse Fonts.