Saturday, 12 November 2016

OUGD403 - Studio Brief 02 - Final Typeface Rationale

Caslon Slimline

Caslon Slimline is a slender, lightweight, serif typeface. It's origins come from William Caslon's 1720 typeface, Caslon, picking apart it's defining characteristics and manipulating them so that it no longer has it's original material strength. It's contrasting design and 'inky' feel make the typeface a suitable font for newspaper and publication headings or as a general display font, which is designed to break apart depending on it's scale, whilst the delicate nature of the typeface also gives it a sense of elegance.

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