- themes, subject matter and lines of enquiry.
- research methodologies.
- practical development (media, methods, production skills).
- contextual and theoretical references.
- approaches to documentation and recording.
- reflection and evaluation.
- project management (including a clear time plan).
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Initial Statement
of Intent:
In terms of my creative practice, I am interested
particularly in more traditional, handmade methods of design production, such as
the screen-printing process, as well as other analogue processes like contemporary
collage. However, on the other hand, I am also interested in other more digital
processes, such as digital illustration and editorial or publication design.
One of the themes therefore I intend to explore is handmade vs. digital techniques
within design, particularly within my context of practice essay, discussing themes
such as the resurgence of analogue methods of production, and exploring whether
this is having any effect on the world of graphic design. Through this essay
though, I will focus more specifically on phenomenology and aesthetics, regarding
experience and interaction between a piece and design and the viewer, aiming to
answer the question “how does the experience
of a handmade or digitally produced poster design affect our aesthetic
appreciation of the design?”
Other, more general, themes I also have an interest in and
intend to explore are philosophy and ethics (in terms of the Ancient Greek
philosophers and their theories), travel and music. Based on a shortlisted banner
design, produced during last year for a school’s competition brief, I would
also be interested to perhaps explore design for education, building on my
knowledge from this previous experience.
In terms of going about exploring these topics discussed above,
I intend to use a variety of research methodologies, such as reading design and
theory books to continue to widen my knowledge of the world of design and
different theories which could be linked to such practice. This would in turn
help enhance my creative practice more theoretically. Other forms of research
would consist of internet and video research, and the critical analysis of examples
of contemporary graphic design, looking at what is already out there, how this
is done, and how I can make my own designs original and different from such existing
design work.
Experimentation is another research technique which shall be
used throughout my practice, creating and testing different prototypes taking
on a more primary approach. This could be paired with additional primary
research methods, such as surveys of both students and creative professionals
if deemed appropriate for a specific brief.
My practical development will touch on the themes, subject
matter and lines of enquiry discussed at the start of this statement; handmade
and traditional production techniques like screen-print and contemporary
collage, as well as continuing to develop my digital design skills through the
use of Adobe suite (in particular, InDesign, Illustrator and Photoshop) in producing
digital illustrations, layout for publication design and bookbinding skills.
Both contextual and theoretical discussions will be
referenced within my creative practice, engaging with ideas of phenomenology and
aesthetics, and experience and interaction through my context of practice work.
Other contextual and theoretical approaches referenced in my work would be
through my interest in philosophy and ethics, and perhaps connecting the
ethical discussions into producing a body of ethical design.
Documentation of these intents will be recorded mostly through
continually updating my blogs to produce an accurate and clear development of
my creative practice in the briefs I decide to undertake. A bibliography of
sources and references could also be produced to accompany each brief to evidence
the use of a wide range of research methodologies.
Reflection and evaluation of my work will also be continually
recorded through self-critical analysis of my work, as well as through peer
feedback, group critique sessions and personal tutorials. An overall evaluation
will be written at the end of each brief undertaken, discussing the brief as a
whole, including ethical considerations. A project management and time plan would also be evidenced to show organisational and time management skills, which could be transferred into a piece of design work itself, such as a calendar design showcasing how I have spent my time.
Until the Christmas break, most of my time will be spent working
towards the December deadline for context of practice. However, amongst this I aim
to complete at least two or three smaller extended practice briefs, like a logo
design client brief and the Penguin Random House Student Design Award.
Time plan / project management (until December):
Time plan / project management (until December):