Upon research, it has been found that there isn't a wide range of promotion material for Nao's 'Saturn' World Tour. All material for this tour use the same image in a variety of formats, with and without text and information. The image includes a picture of the artist herself holding a bunch of white balloons in a seemingly deserted location. Potentially her position in the image of holding the balloons to the air conveys the idea of space in relation to the title of her tour. The image is quite grainy as if it has been taken on an old grainy film camera and the colours are fairly muted. Text varies between a more digital, typewriter-esque font and handwritten type.
Ideas for flyers:
- the flyers could potentially incorporate this similar grainy aesthetic present in the existing tour promotion material, alongside a similar colour palette of muted down blacks, greys, blues and purples to produce consistency between the flyers and this existing promotion in order to help make our "lie" more believable and convincing.
- use similar type styles - handwritten type for the "open call for auditions" title to match the "Saturn World Tour 2019" type style and for the rest of the block information use a more digital, typewriter font to match the tour date information on the existing tour material - again, use this for believable consistency and to produce a clear hierarchy of information.
- potentially add image of the balloons she is holding or an image of herself, however make it simple. If these flyers have just been made from Nao's management company then these may not look massively professional. Too much detail might distract from the information we provide on the flyers.
- add record label logos in small at the bottom of the flyers to again help with believeability.
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| Little Tokyo Recordings Logo (1). |
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| Little Tokyo Recordings Logo (2). |
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| RCA Records Logo (1). |
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| RCA Records Logo (2). |
- create transparent vector images of these logos to put at the bottom of the flyers and emails.
- Little Tokyo Recordings is a record label produced by Nao herself.
- RCA Records are a part of Sony Music, so potentially this logo could also be incorporated into the designs since this is a big label which most people will know that could make the opportunity seem even more real and convince more people to audition.
- RCA Records are a part of Sony Music, so potentially this logo could also be incorporated into the designs since this is a big label which most people will know that could make the opportunity seem even more real and convince more people to audition.
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