OUGD603 - "Tell A Lie Convincingly" - Further Flyer Design Developments

Another initial flyer design drafted by another member of the group uses a similar format to the other designs, with the use of Nao's album branding at the very top of the flyer in order to create an impact and instantly catch someone's eye. The rest of the type has also been kept in a similar style to match the use of type in Nao's Saturn World Tour poster, with the use of physically handwritten type for the headings and a typeface called 'Impact Label Reversed' for the main body of information, which has been right-aligned in order to fit around the image used so as to not let any information fall hidden amongst the image.

Imagery has been used to match the 'theme' of the fake music video in a scene entitled 'off road' for Nao's new single 'Drive and Disconnect'. This image, along with the block-coloured background has been given a grainy effect similar to that of the imagery used on Nao's official tour poster. This block colour helps the information, especially the artist's name stand out.

These posters were then further developed by myself in order to make them seem more convincing, believable and professional, by adding three logos at the bottom of the flyer. These include Little Tokyo Recordings (Nao's own music label), RCA Records, which she is affiliated with, and Sony Music which are a part of RCA Records. A deadline date and time was also added to make the opportunity seem more official, as well as helping to ensure we receive application emails in time for the end of the week.

Upon reflection of these designs, it was thought that it would make more sense for the flyers to be double-sided otherwise three times as many would need to be printed, and since all three would be separate flyers, these may not reach all the appropriate people. If all roles are placed onto one flyer then this will hopefully allow information to reach a wider range of people, as well as helping to make distribution of these flyers a lot easier. This idea also makes the flyers more cost-effective to print. For this design then, information on makeup artist role and model roles was condensed to fit onto one side, with dancer role information on the other.