In terms of ethics, clearly the immediate consideration taken from this project is that lying isn't ethical, but can be extremely effective within advertising and other graphic design in order to effectively convince an audience or consumer to believe something, which is worrying in some regards since this could potentially cause all sorts of problems (as shown in some other groups presentations, particularly in terms of using an existing brand's logo).
The main ethical consideration in terms of our project would be the collection of other people's personal data. In the one response we received, we concluded this by emailing back explaining that the video shoot had to be cancelled due to unforeseen circumstances. We thought this would be a more appropriate way to contact her since she had taken her time to send us personal data, such as email, social media accounts and images of herself, and so she did not feel betrayed by this or worried that she had sent such information over so willingly.
Posters and any remaining flyers will now be collected, particularly around Leeds Beckett University, since this is where Nao (the artist) will be playing in March, in case of reasons that any of these happen to remain up for such a long space of time and Nao or her management herself find out about the false advertisement of our fake opportunity.
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