OUGD603 - "Tell A Lie Convincingly" - Flyer Design Developments

In drafting initial flyer designs, ideas were taken from Nao's existing Saturn tour branding to help produce consistency between the two. For the background, her existing Saturn album image has been cut to fit the flyer in a more abstract way to as to not reveal the full image and hopefully produce more of an interest in doing so. For the main heading, I have chosen a handwritten typeface in order to try and mimic the handwritten type used in Nao's branding for her world tour poster. For the main body of information, a more digital typeface has been used, again to match the type used to present tour dates information on her original poster. Logos from Little Tokyo Recordings (Nao's own music label), RCA Records and Sony Music, all music labels associated with Nao, have been added to the bottom and top of these initial flyer designs, exploring different layout variations to find which works better. These have been added to help make the designs more convincing and believable.

Further developments from this use the same area of the Saturn Tour poster cut diagonally across the background, paired with a textured background I produced myself using ink and water on paper in order to break up the image slightly and match a small part of the original poster design in my own way. The appropriate information has been added in these developments to see how well the text fits with the design.

Final developments combine the use of these ideas along with elements of Nao's official branding, placed at the very top of the flyer in a similar format to most of her album covers in order to present clearly what the flyer is regarding. If people see the big name at the top of the flyer and recognise it then potentially this could cause a big interest in people. Type styles have also been updated to better match the type used in Nao's tour posters, with the headings, such as 'open call for dancers' being physically handwritten rather than using a digital font which mimics handwriting. This text has been coloured white as to not take away attention from Nao's name which would create more impact on its own. The body of information now uses the typeface 'Impact Label Reversed' since it is clearer to read than the previous, but still mimics the digital font from the original tour poster. In addition, the image of Nao's hand has been photoshopped to appear in front of part of her name in order to add some dimension to the poster.

Information has been condensed into two designs in order to produce a double-sided flyer which would mean we don't have to print three times as many and means these will also be easier to distribute to hopefully reach more of a wider range of students.