OUGD405 - Studio Brief 01 - Final Pictograms

My final pictograms made use of the buildings or venues themselves, picking out the main forms of their structures as to make them easily identifiable. The only pictogram which is slightly different is the one for the event itself which makes use of the existing logo for Leeds International Film Festival as I felt it is already quite well known and recognisable as a symbol. These final pictograms continue to make use of the circular shape in order to make connections with film and the festival itself. I purposefully did not add any colour to these pictograms, as I wanted to keep the colour palette quite monochromatic to represent the key theme of the 30th Film Festival being shadows and how it showcased some of the first black and white films to be produced. In terms of objectivity and subjectivity in design, these pictograms take on an objective nature, as they take real visual elements from the buildings architectural structure itself to form the symbols. Each of these is also situated within a circular shape, which gives each pictogram a universal structure and form that acts as a grid/guide. As a result, these pictograms follow the approach of Wim Crouwel, in that he believed the use of grids can have powerful communicative effects that give clarity to information. The objectivity of these pictograms is beneficial within my specific wayfinding system in that it means my symbols are clear and universal for use in the event, which sees visitors from all over the world.

Fig 1. Final pictograms.

As a further development from these pictograms, I experimented with placing these within two circles rather than one and adding colour to reflect the style and aesthetic of a film leader, which counts down to the start of a film and enables the projector to get up and running.
Although a good idea, I felt the colours distracted from the main pictoral design too much, as the greyscale colours blended in with the lines which may make it harder for some to read the image.

Fig 2. Experimentation with film leader aesthetic.