OUGD405 - Studio Brief 02 - Design Development: Type

During feedback, it was suggested that within the layout of my designs that I create a grid system based off the measurements on a slide rule. However, after consideration, I felt that this may abstract the image too much and would make the overall design too complicated. Instead, I used these ideas within the use of type. The below image shows one set of measurements you would find on a typical slide rule. This was used as a guide to set the kerning of each individual word, and as a result created a slightly abstract and obscure layout of text. Initially it was difficult to adjust the kerning of words and letterforms due to the set amount of space on certain typefaces, therefore this took some adjusting of the sentences across the slide rule and of the slide rule itself. As another result, I had to use a typeface which was fairly minimal and clear to read. The images below show examples of how this worked, which I am fairly pleased with as it will give the overall design a small, quirky element which does not distract away from the context in which it is being used.