OUGD405 - Studio Brief 02 - Mock-up Idea 2

My second initial idea was to create a zine based on obscure facts about the calculator and relating themes, which I found out during object research as well as further research. The facts would be accompanied by text images which relates to the facts and, take inspiration from concrete poetry and ascii art, which is a graphic design technique that uses images pieced together from the set of characters defined by the 1963 ASCII coding system.

The typeface I have used for this piece of work is 11 point Caslon, which I thought was quite a sophisticated typeface which would relate to the idea of mathematics and intelligence.

The colour scheme uses Pantone 2016 colour of the year, rose quartz as the main base colour. This is a pale pink colour and can be seen to relate to the work of Liam Scully in his series called 'A Digital Suicide', whereby he coded his social media accounts and printed these onto pink ECG paper which he then worked on top of. This also relates to the idea of mathematics, as ECG paper is a type of graphing paper and his use of coding reflects the style of ascii art used within this idea and mock-up. This colour was slightly distorted when printed through creating slight and subtle white lines across the colour, which would have been caused by the fact many Pantone colours cannot be recreated using CMYK, an element I had not considered previous to this. However, this could be used to add to the effect of graph-like paper.

For the front and back covers, I experimented with creating a print directly from the face of a dismantled calculator which reflects the themes of the zine. This was situated behind a cover of acetate which gave it a slight transparency. Originally I had also experimented with printing directly onto the acetate, however the ink was gradually rubbed off. This booklet would also be an A5 size and was bound using a saddle-stitch technique.