Monday, 28 January 2019

OUGD603 - Guidebook - Arts and Crafts Typography

Frederic Goudy (1865 - 1947)
Goudy was an American printer and typographer who designed more than 100 typefaces that are considered outstanding for their lasting strength and beauty. His silent film "The Creation Of A Printing Type From The Design To Print" (1930's), documents his type-making process, from the original drawings in pencil and ink, through the engraving of the working pattern and the matrix, to the casting and proofing.


Goudy's career was influenced by the Arts and Crafts movement and the growth of fine book printing in the United States. At a time when printing types had become quite mechanical and geometric under the influence of Didone designs, such as Bodoni, Goudy spent his career developing old-style serifs often influenced by the printing of the Italian Renaissance and calligraphy, with a characteristic warmth and irregularity.

Typefaces include:

- Display Roman (1897).
- Engravers' Roman (1904).
- Copperplate (1905).
- Goudy Light Roman and Italic (1908).
- Kennerley (1911 series, Old Style, Italic, Bold, Bold Italic).
- Goudy Old Style (1915).
- Deepdene (1927).
- Remington Typewriter (1929).
- Californian (1938).
- Bulmer (1939).































Additional research into other Arts and Crafts typographic styles found the use of ornamental features, particularly for capital letters that feature at the start of the first word of the first paragraph of text. Such features were typically found to include more natural elements, such as flowers and leaves, that can be linked to William Morris' style of work. Other features include, traditional serifs, curved structures, underlines and dots.

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