OUGD603 - POGSEE Logo Design - Evaluation

Final feedback from the client in stating their final chosen logotype was all positive. One of these strengths was that the black shadowing works nicely to give the logotype a 3-dimensional element that helps it stand out on screen. Although two versions of the final logotype were produced, reversing this shadowing dependent on the colour background it would be used on, the client stated that overall they prefer the logotype with black shadowing on the white background which will be used generally as their main logotype. However, they also stated that the reversed design will also be considered in the future if the logotype needs to be used on a darker background, for instance on album art or other materials.

Another strength of the design the client thought worked well was the use of simple colour. Although contrasting, the colours do not compromise each other, enhanced by the shadowing, and the block colour means the design does not get too complicated.

It was also thought that the use of font worked effectively, favouring the cursive font which helps communicate the style of music POGSEE produces, whilst the way in which the design uses the top of the ‘SEE’ as an underline for the ‘pog’ was considered to create a signature look for the client. In addition, this structure allows the logotype to work effectively on all digital and social media platforms where POGSEE would promote his music, whether this square or circular format.

However, one potential weakness of the final logotype which may be considered by some is the way in which the ‘pog’ is placed further right than the start of the ‘SEE’ which could perhaps be seen as slightly disjointing. However, in initial digital design development of the logotype, a variation whereby the ‘pog’ was brought to the start of the design, attached to the start of the ‘S’ was also produced in order to bring the ‘pog’ to the front of the logotype which may have better helped with the reading of the name. These variations were also shown to the client, however, despite this, the client did not opt for this design. This decision is simply based on personal preference and so the final logotype still works effectively to convey what the client wants to communicate in terms of their brand.