OUGD603 - POGSEE Logo Brief - Digital Developments

Based on client feedback, it was found that some of the initial digital visualisations I had experimented with from sketches were in a similar style to the design which the client favoured the most. In response then, the colours were changed to the purple and black scheme the client suggested, which meant getting rid of the black shadow surrounding the 'see', since it was found this made the text too bold and almost illegible.

The positioning of the 'pog' and the 'see' was also played about with some more, placing each into a more 1:1 square ratio format.

More so based on client feedback, the design which the client could see the most as their logo looked at reversing the use of capitalisation, with a lowercase 'pog' and an uppercase 'see', with the client stating they really liked the font style of the 'pog', reminding them of 80's style. For these variations then, the exact same typefaces were used in a reverse order, experimenting with the black and purple colour scheme, as well as making the type look 3D vs. flat colour.

It was found through these variations that the black and purple colour scheme was challenging to work with since the flat colours looked too flat, and the use of the black 'see' limited the potential for a 3-Dimensional element. Therefore, a different colour scheme was experimented with, utilising the contrasting colours of purple and yellow, which I thought better helped each individual word stand out in their own right without one attracting more attention than the other, since the name is meant to be read as a whole.

On self-evaluation, it was thought that the use of reversed, mixed type in the designs above did not flow well together as whole, so the typeface of the 'see' was changed in the further developments below, whilst keeping the cursive 'pog' type which the client favoured. The chosen type features more square characteristics that creates a better contrast and structure between the two typefaces. Together, it was thought the use of these fonts created a more retro aesthetic, representational of video game and vaporwave aesthetics, which the client stated the logo should be loosely inspired by to also represent his genre of music.

The 3-Dimensional element was kept to give the design more depth, and variations were also developed showing how this design could potentially work on both light (white) and dark (black) backgrounds, substituting the black shadow for a white shadow on the darker backgrounds. One variation does this in the form of line, rather than solid colour, something which further highlights the design's inspiration from retro technology and vaporwave aesthetics in that it can be seen as representational of neon signage.

Again, placement was also looked at in these variations, aligning the descender of the 'p' which the 's' so that the two words connect/flow together more, as well as pushing the 'pog' to the front of the design so that it's more likely to be read first and communicates to the viewer how the logo should be read, whereas the design above may be said to look slightly disjointed in its positioning.

Fading the colour through opacity was also experimented with, based on the client's feedback which stated an attempt to flow colours into each other. This could help better show and represent layering in the process of both the production of this logo and the production of music from the client. This effect was also experimented with in attempting to see if this would enhance the retro feel of the logo.

A further set of variations looked at disregarding the 1:1 ratio and placing the words side-by-side as one whole name, which I felt did not limit the retro aesthetics in any way. However, potentially side-by-side the 'see' could be said to look too big in comparison to the 'pog'.

To make the size more consistent then, the placement and size of each word was manipulated.