As a Graphic Designer,
Illustrator, and all-round creative, I have keen interests in design for print
and publication design, as well as more recently, branding. My approach is
considered multi-disciplinary, experimental, and heavily research-led, meaning
everything I do is carefully considered and aims to communicate the desired
message as effectively as possible. As a creative I am not afraid of getting my
hands dirty, enjoying hands-on approaches to design production, as well as
digital which allows me to appropriately select the best solution to the task
at hand.
Statement of Intent:
In terms of my creative practice my interests are varied, however,
I am particularly interested in more hands-on approaches towards design
production. This includes traditional printmaking techniques, such as the screen-printing
process, and editorial and publication design, including bookbinding. However,
not limiting myself to these set processes, I am also keen to continue
developing my digital design skills, transferring hands-on methods into digital
forms, such as with illustration and editorial design. Similarly, to this, I am
also interested in design for print, including elements of branding through
working with clients and on live briefs that will allow me to both build up my
portfolio, as well as skills for the future.
In terms of going about exploring these topics
discussed above, I intend to use a variety of research methodologies, such as
reading books to continue to widen my knowledge of the world of design. Other
forms of research would consist of internet research, and the analysis of
examples of contemporary graphic design, looking at what is already out there,
how this is done, and how I can make my own designs original and different from
such existing design work. Experimentation is another technique which shall be
used throughout my practice, creating and testing different variations of a
piece of design through sketching and developments in design, layout and
format.
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