Monday, 21 January 2019

OUGD603 - Updated Statement of Intent

About me as a designer and creative:

As a Graphic Designer, Illustrator, and all-round creative, I have keen interests in design for print and publication design, as well as more recently, branding. My approach is considered multi-disciplinary, experimental, and heavily research-led, meaning everything I do is carefully considered and aims to communicate the desired message as effectively as possible. As a creative I am not afraid of getting my hands dirty, enjoying hands-on approaches to design production, as well as digital which allows me to appropriately select the best solution to the task at hand.

Statement of Intent:

In terms of my creative practice my interests are varied, however, I am particularly interested in more hands-on approaches towards design production. This includes traditional printmaking techniques, such as the screen-printing process, and editorial and publication design, including bookbinding. However, not limiting myself to these set processes, I am also keen to continue developing my digital design skills, transferring hands-on methods into digital forms, such as with illustration and editorial design. Similarly, to this, I am also interested in design for print, including elements of branding through working with clients and on live briefs that will allow me to both build up my portfolio, as well as skills for the future.

In terms of going about exploring these topics discussed above, I intend to use a variety of research methodologies, such as reading books to continue to widen my knowledge of the world of design. Other forms of research would consist of internet research, and the analysis of examples of contemporary graphic design, looking at what is already out there, how this is done, and how I can make my own designs original and different from such existing design work. Experimentation is another technique which shall be used throughout my practice, creating and testing different variations of a piece of design through sketching and developments in design, layout and format.

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