OUGD603 - POGSEE Logo Design - Initial Digital Visualisation

In order to better communicate some of the ideas behind the rough sketches of mine, it was decided to start visualising a few digitally. Based on research into vaporwave aesthetics it was found that one common element is the use of line art and splitting images and text. It was decided to use this as a background for these initial visualisations, representing glitches and scan lines found in vintage technology, presenting a sense of nostalgia that vaporwave does.

The use of type also presents a style based on vaporwave aesthetics, characterised by a slanted angle, giving the logo a retro feel. Depth was also given to this text through the use of shadow, representing the night colour schemes and 3-Dimensional elements found in vaporwave.

Different colour schemes were also experimented with, some utilising the colour scheme present in POGSEE's current logo (orange, white and black), some layering the white lines over the text in an attempt to represent retro technology through the use of scan lines. Another variation gave the logo a glitched look, again to represent retro technology in a different way.

The variations below utilise both circle and square formats in order to accommodate the different formats found within social media formats, such as Instagram and Soundcloud. The use of yellow on purple was done to create a complete contrast of colour that allows the text to stand out amongst the almost slightly chaotic background, and keep this the centre of attention.

It was also decided to experiment with getting rid of the background since this was considered to be too much in the logo and would not work as effectively on some material, like EP and album cover art. The different variations were also looked at how they would work on light vs. dark backgrounds, particularly with the use of the shadow in these potential logo designs.

Based on the idea sketch that the logo could be split up into sound bars, it was decided to look at the general colour schemes of these found in visualisations for electronic music and then create a gradient based on these. It was thought that this idea would also allow for the development of moving image, raising the bars up and down as if fluctuating levels of sound which then settle down to form the logo.