Monday, 14 January 2019

OUGD603 - POGSE Logo Design - Stylistic Origins

Electronic music is said to have stylistic origins in both Modernism and Futurism.

MODERNISM in art:
Modernism refers to a global movement in society and culture that from the early decades of the 20th Century sought a new alignment with the experience and values of modern industrial life.
Building on late 19th Century precedents, artists used new imagery, materials and techniques to create artworks that they felt better reflected the realities and hopes of modern societies.

Underlying principles that define modernist art:
- A rejection of history and conservative values (such as a realistic depiction of subjects).
- Innovation and experimentation with form (the shapes, colours and lines that make up the work), with a tendency to abstraction.
- An emphasis on materials, techniques and processes.

In music:
In music, modernism is a philosophical and aesthetic stance underlying the period of change and development in musical language that occurred around the turn of the 20th Century, a period of diverse reactions in challenging and reinterpreting older categories of music, innovations that led to new ways of organising and approaching harmonic, melodic, sonic, and rhythmic aspects of music, and changes in aesthetic worldviews in close relation to modernism in the arts at the time.

Examples of modernist art and typography with potential ideas taken from various elements.

FUTURISM in art:
Futurism was an Italian art movement of the early 20th Century that aimed to capture in art the dynamism and energy of the modern world. Futurist painting used elements of neo-impressionism and cubism to create compositions that expressed the idea of the dynamism, the energy and movement, of modern life.

In music:
Futurist music rejected tradition and introduced experimental sounds inspired by machinery, and influenced several 20th Century composers.

The Art of Noises:
A futurist manifesto written by Luigi Russolo in a 1913 letter to his friend. In it, Russolo argues that the human ear has become accustomed to the speed, energy, and noise of the urban industrial soundscape. He proposes a number of conclusions about how electronics and other technology will allow futurist musicians to "substitute for the limited variety if timbres that the orchestra possesses today the infinite variety of timbres in noises, reproduced with appropriate mechanisms".

Examples of futurist art and typography with potential ideas taken from various elements.

No comments:

Post a Comment