Thursday, 11 April 2019

OUGD603 - Guidebook - The User Experience of Publication Design

When we talk about user experience, we are referring to the way people interact and engage with something. Typically the term 'user experience' is associated with digital UX/UI design, however the term can be applied to all forms of design, including design for print.

User Experience in Print Design:

- Readability - pay attention to font choices, colour and contrast of backgrounds and type, as well as general typography concerns like tracking, kerning and leading.
- Priority of information and how someone is likely to proceed through it - understanding how to establish a visual hierarchy and lead the user through the content in the appropriate order.
- Tangibility - how will people handle the product/design/publication directly?
- Functionality - but must also draw attention and prompt the user to buy the product.
- Must be clear, consistent, concise and well-crafted.

https://www.howdesign.com/web-design-resources-technology/user-experience-graphic-design-matters/

How User Experience Will Be Present in My Publication:

- The idea of having a book case adds an extra element of experience to the book - taking it out of the case/the 'unboxing' is an experience in itself, makes it seem special.
- The publication will not be a traditional guidebook in the sense that it will be more of an informational book created more as a keepsake/souvenir item, which will be conveyed through this book case idea and the unboxing experience associated with it.

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