Create an immersive and engaging screen based user experience for a media of choice, for example website, app, streaming service, etc. Must identify: client, problem, target audience, and an overarching aim of the project (what are you trying to achieve?)
The role of communications: deliver a world class digital experience that engages the audience, how can you maximise the potential of digital devices?
Considerations: must be global - digital formats are viewed on a global scale, this must inform your approach and design decisions.
Use mixed media: a combination of image, audio, video should be considered in design strategy.
Consider:
- The processes and procedures involved in design for screen.
- The relationship between designer and developer.
- The role and skill set of the developer (and where you would find a developer to work with).
- Research - what already exists in the design field, how innovative can you be?
POTENTIAL PROBLEMS
- No cash, no battery on mobile phone to call or book taxi - could be solved through the use of large-scale touchscreen interfaces placed in main public areas, such as train stations and shopping centres, whereby you can browse through taxi companies, compare prices, plot your journey, etc and book one from that point using card to pay before your journey - also solves problem of having to hunt down a cash machine to get a taxi from an ordinary taxi rank.
- Family or friends visiting, they leave earlier than you expected and not yet ready for their arrival - could be solved through an app which lets you track their location, sends notifications or alerts when they are certain distances away, time expected to arrive, etc.
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