Problem: No cash, no battery on mobile phone to call or book taxi.
Solution: The production of large-scale touchscreen interfaces to be used for booking, plotting and planning journeys via public transport. Users can browse through taxi companies and compare prices, to eventually book their journey and pay by card on the spot with no hassle of hunting down a cash machine beforehand. This way users can get the most out of their journey and know exactly how much it will be costing them in advance of the trip. These interfaces would be placed within main public areas, such as train stations and shopping centres, where people would potentially interact with them more frequently.
Target audience: Young adult and adults, those old enough to be out and travelling independently. This includes tourists or members of the public who rely heavily on public transport to get around. In particular, this would apply mostly to the younger audience within this category who cannot get around by other means, for instance driving. This could also be applied to the much older, elderly audience within this category for the same reasons.
Considerations:
- Think about how broad the interface is going to be in terms of its use? For example, is it purely for taxi services or could it be used for transport in general, such as live train times, interactive map, etc?
- Consider how it would be different from a phone screen interface, how would it work on a larger scale? For example, navigation around the interface.
- Think about whether or not it is purely for use when someone's phone is out of battery (part of the initially stated problem) or can the public use it in general whenever necessary? For example, news stories, transport updates, etc. Could further solve this problem through the addition of a charging port for phones, that allows users to charge their phone as they book their journey.
- How are these interfaces going to be monitored/maintained? For example, are they going to be under government/council ownership?
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