OUGD504 - ONLY Studio Talk

Branding agency, originally from Leeds, now based in Manchester, identifying new ways for brands to connect with people. Their approach to design takes inspiration from real people, resulting in a better understanding of their clients and the value of creative experiences. Although working with various different clients, the agency has a more predominant focus on working for entertainment, education and non-profit organisations, both nationally and internationally.

Design Process (Design for Screen):

- Research (competitors, audience, personas, principles).
- Wireframing (ideation, test assumptions, client buy-ins) - this helps to map out the functionality of a product - usually a collaborative process with art directors, etc.
- Design (including prototypes).
- Front end.

University of Suffolk:

Since gaining university status, University Campus Suffolk became The University of Suffolk and so commissioned ONLY to rebrand their logo. The section cut away from the right hand corner of the square is said to represent the geographical location of the university, but also shows change in the university's status. It is clear throughout ONLY's branding that these ideas have been kept consistent throughout the branding and across platforms, which includes web and mobile, as well as physical content such as prospectus design.

Things to consider in personal projects when designing for screen:
(How do they keep the branding consistent across platforms, including screen-based, and how these work on different scales/formats, e.g. the difference between web and mobile).

(Printworks, Goldsmiths University, University of Suffolk, Lost Village).