OUGD504 - Studio Brief 01 - Concept Rationale

This brief for this project was based on the ideas and principles of working with design for print, working towards developing and producing a bound publication. The brief took an extra twist and asked us to work with another student's research, simulating the role between designer and author. The final publication was produced to be a travel guidebook to the Spanish city of Barcelona, targeting a specific audience of travelling designers. The overall purpose of this publication is to act as a piece of material to not only help guide the audience's trip to the city, but in addition to act as a source of inspiration for current and future design work. Taking inspiration from research into existing travel guides, the publication takes on a layout similar to that of typical travel journals, which hold a more scrapbook-esque look. This was predominantly based on the author's mandatory requirement for the publication to be personal, and such requirement was reflected throughout many other elements of the publication in terms of it's subjectiveness. For example, through the use of alternative grids. In addition to this, many elements of the publication were also influenced by the subject matter itself being the city of Barcelona, allowing there to be links and consistency between design decisions and the actual content.