Saturday, 14 October 2017

OUGD504 - Studio Brief 01 - Layout Developments

LAYOUT 1

This layout was based on the idea of tiling found in many of the architectural structures of Barcelona, such as street signs and mosaic tiles found in Park Guell particularly. The images have been formatted using either full bleed or into squared shaped that reflect the structure of tiles, which have then been placed to fit within a typical modular grid system. The layout specifically plays on the idea of negative space, which has been inspired by the white space and material between individual tiles and mosaic pieces that help the tile and stone hold together in a sound structure. This also means the publication does not appear too crowded with content, which hopefully the specified target audience of travelling designers can appreciate since it's minimalistic style does not distract the eye from the page and enhances the imagery.




LAYOUT 2

This layout, like the first, has been inspired by the idea of tiling within various architectural structures in Barcelona, whereby most of the images have been formatted in similar square frames if not using full bleed. However, this has been combined with ideas that reflect the style of a travel journal. Those images which have been formatted in square frames have been used overlayed on scanned material which had been collected by the author during their research trip. This means that the publication makes use of this collected material to add additional content other than the written text given, which makes the publication more informative since much of this collected material includes maps and guides. Taking inspiration from Foreign Policy's Singapore Brand Guide, the squared images would be printed separately from the rest of the content and placed within the publication using tape to give it that more personal aspect, reflecting the subjective and unstructured layouts of travel journals. These images have been framed additionally with a white border that reflects the style of a polaroid photograph, a personal image which would typically be taken and printed instantly in the moment, which can be seen to add an aspect of authenticity as these cannot be changed. Stuck loosely over the scanned material also means the information can still be read, but helps enhance the unstructured 'chaos' of material found in typical travel journals.




TYPE

The type used in this publication utilises the use of specifically developed grids based on some of the most famous architectural structures and places of interest within Barcelona. It was decided that within the layout of this publication, instead of using these grids to structure (or de-structure) all content that it would be used just for the title text since it was decided that the abstract nature of these would affect the legibility and communication of body text and image too much, and false messages could potentially be communicated. It also proved to be a challenge finding a way to effectively placed these larger pieces of content within such obscure grids. Each heading changes structure due to the use of a different grid based on the place it is communicating. Examples of this are shown in the images below.



Body text has been justified with the last line left aligned. This has been done to further reflect the square format of tiles within some of Barcelona's architectural structures, producing some consistency between content throughout the publication. The left alignment of the last line also means that the text is communicated better since this is the most common arrangement for typesetting which allows for easy reading.

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