- The typeface looks like a comic strip, which creates a sense of action and appeals to children.
- The way the illustrations link and almost become a part of the letterforms is interesting.
- Illustrations work well to convey the ASPIRE system.
Cons:
- Perhaps refine the colour palette so that everything is similar, for instance use only one shade of red, and make these slightly brighter.
- The letterforms could perhaps have thicker outlines to stand out from the illustrations.
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