The purpose of these banners were to make Whitecoate Primary School a more welcoming environment for children, staff, parents and guests, aiming to brighten up the entrance hall with the banners which will hang down from the glass roof. The banners were to represent the six key aims of their recently announced reward system, ASPIRE: Aim high, safe and healthy, pupil voice, independence, respect and care, and enthusiasm. The banners were aimed at primary children from the ages of 3 to 11 years, and should foster fun, education and colour in order to represent a school which also fosters friendship, cooperation and high-quality learning.

AIM HIGH
- set ourselves goals and work towards achieving them, work hard on our targets, read regularly, dare to dream.
- these have been represented through the use of a ladder propped up against the letter 'A' and paired with a stack of books to show being able to reach high to achieve targets in lessons, specifically Maths, English and Reading.
SAFE AND HEALTHY
- keep ourselves safe on the roads, we bring in P.E. kits so that we can join in with lessons designed to keep us healthy, we eat the healthy foods provided by the school and our parents, work to make school a safe and healthy environment.
- these have been represented through using the characteristics of the letter 'S' to form a winding road, a traffic cone in order to represent road safety and knowing how to spot potential dangers or areas of safety which these surround. These cones can also represent physical activities within the school, for example in sports like football to dribble the ball around. An apple has also been used to clearly represent eating healthy foods provided by the school.
PUPIL VOICE
- we share our ideas and listen to others, we are represented by the school council, we speak out and take pride in our own ideas and beliefs.

INDEPENDENCE
- we make sure our work is of the highest quality, we take responsibility for our own belongings, equipment, etc and bring the right things to school, we strive to be independent learners and thinkers.
- represented through typical school equipment, such as a pencil pot full of utensils needed for learning. This has been paired with an open workbook in order to represent engagement with learning.

- we work as a team, we respect others' opinions as well as school areas, we are kind and helpful, we say no to bullying, racism and homophobia.
- these principles have been represented through the LGBTQ+ flag in order to show respect for everyone no matter their beliefs, sexual orientation, lifestyles and personalities. The hands of different races reaching out for each other have also been used in order to represent similar principles in respecting other no matter their race, as well as to symbolise students being kind and helpful to each other. These hands have been placed over the counter of the 'R' to also represent students helping each other over hurdles, in learning and other areas.

- we enjoy our learning experiences, make the most of opportunities to learn both inside and outside the classroom, we have a go and try new things, we have a positive attitude towards both work and play, our learning behaviours help us and our classmates to achieve in school.
- being enthusiastic and having a positive attitude to learning has been represented through the image of a raised hand eager to ask or answer a question in class which would help themselves in their learning experiences, as well as their classmates. This has been paired with the image of a lit lightbulb, something which is typically used to represent a bright idea and in this instance, representing the student's bright ideas and enjoying their learning experiences.
Each of these individual banners have used a simple, colourful illustration style which have been done purposefully to keep the designs child-friendly and easy to understand. These have been composed in a playful way around each larger letterform in order to act as part of the design themselves, such as the ladder propped up against the letter 'A', the 'S' being used as a road and the hands reaching over the 'R' to show students helping each other over hurdles.
Through initial research into the ASPIRE system, it was also found that each aim has a specific colour linked to it. These have therefore been utilised for the background colour of each banner to help with the children, parents and teachers' connection and engagement with them since these specific colours will already been associated with each aim, giving them some familiarity.
Aim High = green
Safe and Healthy = blue
Pupil Voice = orange
Independence = yellow
Respect and Care = purple

Through other research into how children respond to colour, it was found that they are more attracted to bright colours since these can be seen by them from an early age, even if their eyes are still developing. Certain colours were also found to have specific effects on their moods and behaviours, some of which has been shown to improve their learning and academic performances. For this reason, it was decided to keep the backgrounds as solid colours in order to let more of the colour through whilst not distracting attention away from the main designs. This was done so that hopefully the students would be able to engage more specifically with the colours which could potentially improve their attitudes towards the school and learning.
A playful typeface has been paired with these illustrations, highlighting what each banner represents for extra clarity. MV Boli was chosen since it's aesthetics were thought to be similar to that of a comic book, which hopefully the children would be able to associate with. The shape of the box around the type has also been used to enhance this comic book aesthetic, as well as not to let the type get too distracted by other elements of the design. MV Boli was also found to have characteristics similar to that of the typeface used on the school's website, which therefore provides further links and familiar associations.
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