OUGD503 - Banner Design Brief - Representing Each Aim

Based on research into the six key aims of the ASPIRE reward system and what principles they consist of, ideas were brainstormed on how each of these and their more specific aspects could be represented through digital illustrations.

Many of these ideas consist of the more obvious and simple associations with specific parts of the ASPIRE system. This was thought since the banner designs shouldn't be too complicated for the young students to understand. Simple imagery would therefore most effectively communicate these aspects, also allowing the designs to become more fun and engaging, rather than confusing to understand.

Ideas included:

• Target boards - to show children aiming high to reach their targets in specific subjects.
• Ladder - reaching high.
• Books/standard learning symbols - learning in reading, Maths and English.
• Traffic cones/lights - road safety.
• Computer - internet safety.
• Healthy foods - adopting healthy eating habits and lifestyles - including exercise.
• Uniform/school council badge - students input with school activities, development and improvement.
• School bus - outside learning and educational visits.