OUGD503 - Banner Design Brief - Colour Considerations

Through initial research it was found that colours can have a significant effect on our physical and emotional reactions in helping to connect neuropathways in the brain. Child psychology has shown that when the correct colour is used for a specific subject then that subject becomes a lot easier for the child to engage with and as a result, starts to enjoy their learning experiences. For this reason, I wanted to incorporate the use of colour significantly within my banner designs since these would be situated within a learning environment, therefore meaning the children would potentially engage with the posters more effectively and begin to make associations with the colours and what each ASPIRE aim means relating to these colours.

It was also found through research that each aim already had a specific colour assigned to it by the school themselves. These would be used in larger proportions compared to other colours which would be used for the illustrations within, giving the banners some sort of familiarity that the children, parents and teachers can also associate with.

In addition, child psychology states that children prefer brighter, more primary colours from an earlier age since these stand out more in their field of vision, even if their eyesight is still in development. This background colour palette has attempted to make use of this piece of research in order to make the banners appeal more to the children in the school. However, these have not been made too bright so that they are not too much of a distraction for the students and do not take away attention from the main designs.