OUGD503 - Banner Design Brief - How Do Bright Colours Appeal to Children?

Bright colours are one of the first aspects of sight that help children distinguish form and categorise objects in their environment. These colours appeal to young children as they are easier for them to see even if their vision is still developing. As children age, they continue to be drawn to brighter colours, which has been found to affect their moods and behaviours.

Children prefer brighter colours from an early age because their eyes are not fully developed yet. They perceive these colours better than fainter shades. Bright colours and contrasting colours stand out more in their field of vision. As children constantly strive to make sense of their environments, objects that are stark and bright are more stimulating and interesting. One of the first ways they learn to sort things is by colour. Colours are some of the earlier words they tend of learn, which is why the easily named, more basic colours appeal to children. For this reason, the food industries, as well as the toy industry use bright colours to market children's products.

Bright colors catch young children's eyes because they help kids to distinguish objects from one another in their field of vision. Children spend more time looking at bright colors as opposed to looking at muted shades or pastels.

https://sciencing.com/do-bright-colors-appeal-kids-5476948.html