Based on research into the various elements situated within each aim of the ASPIRE system, the banner designs aim to communicate these elements, each one using the associated colours of that aim as the predominant colour.
Simple, colourful illustrations have been used to keep the designs child-friendly and easy to understand, composing these in a playful way around the letterforms to act as part of the design itself, such as the ladder propped up against the letter 'A' to represent aiming high and reaching targets in lessons, Maths and English especially.
A playful has been paired with these illustrations, one of which has the aesthetics similar to that of a comic book, which hopefully children would be able to associate.
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