OUGD505 - Studio Brief 01 - Digital Design Development Cont.

After purchasing the bubblegum myself, I realised I had forgotten that an additional set of three stickers would need to be produced for the back of the packaging. This would need to include nutritional information and a barcode, however, potentially these could be made more playful to include different elements of vaporwave as this information. For instance, the types of music they sample and mix together to produce what would be classed as a vaporwave track.

Before beginning to design the back packaging stickers, I narrowed down my designs into a few which I may pursue as the final chosen three. This was done in order to make the process of designing the backs much easier to produce consistency between them. This can be seen through elements of imagery which have been replicated from the front, main design onto the back designs, such as the Windows 98 logo, Doric columns and palm trees.

Through studying the original backs of the bubblegum tapes, it was found that a clear hierarchy is used in that the nutritional information is placed at the top, imagery and logo in the middle, and barcode at the bottom. This hierarchy can be found within my own designs. Nutritional information has been placed at the top of the sticker, centre-aligned and has been made to fit around the circular shape. This information includes subtle playful elements such as 'flavourings of 1980's mood music, lounge music, R&B, elevator music', 'an ironic variant of chillwave' and 'contains a source of vaporwave'. This information has been presented using the typeface Helvetica Neue Condensed, Medium Condensed and Bold Condensed to highlight different pieces of information as does ordinary food packaging to show any allergens that may be present within the food.

The barcode was another element which was played with. One idea was to place the Japanese text present on the front designs across the barcode in order to produce another small element of consistency. However, it was thought that this looked slightly odd within the overall design, therefore this piece of text was made smaller, aligned in a straight line and placed within the elements of imagery in the middle of the design. The barcode was then kept in it's original standard format with a white background, similar to that of the original packaging.