This outdoor advertisement was produced for the World Wildlife Fund (WWF) in India in 2005. The advertisement shows trees painted with the skins and markings of animals which live in rainforest areas, such as tigers and giraffes. Each of these has a sign pinned to them stating 'you never kill just the tree' creating a huge impact in suggesting that each tree which is cut down has serious effects on wildlife and biodiversity, one of the main reasons why so many species are becoming extinct since 80% of the world's documented species live in the rainforest.
This advertisement makes use of photography as the main form of visuals, something which I could use within my own campaign to show the current effects of deforestation on the planet. This would potentially produce more of an impact since the audience would be able to see clearly the effects deforestation is already having on our planet and therefore may motivate them to do something about this so to reduce its effects.
Plant For The Planet:
This advertisement uses a unique way of producing imagery, carving an image into a leaf, an object which links directly to the problem since leaves come from trees and plants. Perhaps a similar approach should be taken in my own work, using found objects which link directly to the problem of deforestation and/or paper wastage. For instance, make recycled paper out of found paper that has been thrown on the streets to show the problem in the real world.
The Plant For The Planet organisation was inspired by Wangari Maathai, who planted 30 million trees in Africa in 30 years. The vision of the organisation is for children to plant one million trees in every country on earth and thereby offset CO2 emissions on their own, whilst adults are still talking about doing it. Each tree binds a CO2 intake of 10 kg per year.
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