These billboard campaigns were designed to promote the benefits of paper recycling in Paris, France. The first campaign consisted of encouraging passing members of the public to dispose of their waste papers through a slot in the billboard. The second campaign uses a phoenix sculpture designed by Zim and Zou out of recycled papers which replaced the ones the public had placed inside. The idea of using a phoenix as the subject was to symbolise how paper can have up to five lives due to recycling.
This Is Now A Poster: Leo Burnett Lampur:
This series of posters, although not focused specifically on paper wastage and recycling, focus on recycling in general. The posters were produced to publicise an event for Eco Heaven Bazaar and made use of rubbish which has been hand-painted and re-purposed to show how easy it can be to recycle and make new things from your rubbish.
Ideas can be taken from this in terms of further production methods. Perhaps the final outcome could use some form of hand-produced printing method to continue to promote sustainability in the work by limiting the amount of inks used in the process. This idea and existing campaign already links with ideas formed in producing my own recycled paper, for instance in re-purposing old scraps of paper, newspapers and mail, etc.
This poster was produced by a team of advertisers in response to WWF's 2009 eco posters competition. The poster takes on a minimalistic approach, which creates more of an impact and presents a clear message that we need to save paper in order to also save the world. Perhaps the campaign I produce for my final outcome could be for an existing organisation like the WWF in order to help present their aims and views on issues like deforestation and paper wastage.
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