OUGD505 - Studio Brief 02 - Final Developments

In this final set of developments, it was decided to continue the use of imagery with digitally implemented type since these still presented characteristics similar to that of handwritten text, but does so in a clearer way which allows for better communication of information.

Two variations of each have been produced taking inspiration from initial layout sketches. The first places the imagery as if it were one sheet of newsprint lying on the floor like a piece of waste. A drop shadow has been used in these instances in order to make the piece look slightly more 3-dimensional for realism. The next variation places the image over the whole page, including the WWF logo and the shorter passage of text so that all information seems nicely tied together.

The next set of final developments use similar layouts as the previous for the same reasons, however these make use of the typeface GoodDog Plain since it was thought this typeface had more of a handwritten feel than the first which uses Rudiment. It was also thought that in the imagery used for these final developments has a better sense of texture in the slight discolouring of the black box and elements where it seems as though the page has ruffled up slightly.

Originally, it was thought that the poster could be used as a one-off, making use of imagery whereby all words are filled in on the crossword. However, in the use of GoodDog Plain, it was thought that the use of the word 'deforestation' on its own created a fair amount of impact and almost a sense of eeriness where the other words haven't yet been filled in. The low ink texture produced in this imagery was also thought to work well in the context of the idea. This poster could potentially be used in conjunction with the one above.