OUGD505 - Studio Brief 02 - Ideas Development

Based on research into paper wastage as a link to deforestation, my chosen idea is to produce a publication with a focus on photography. This will include photographs of paper wastage seen on the streets to show how much paper is wasted first-hand and to show its real-time effects. The publication itself will be produced using my own handmade, recycled paper using the waste shown in such images with larger and more prominent elements being infuse into the paper as a whole to create more of an impact. The aim of this will be to show how easy it can be to recycle paper waste and what can potentially be produced using such paper.

Potential layout ideas:

Thumbnail sketches were initially drawn out to show how content could potentially be laid out on each page, however, this would depend largely on how the recycled paper is produced. For instance, where some of the larger pieces of paper waste are infused into the paper during the production process. This could potentially be manipulated to some degree but for some elements it may not be possible, therefore content will have to be placed around such elements. However, photographs could also be overlaid and printed onto these.

One of the main facts of deforestation found during the research stage was that on average 27 football pitches worth of forest is cut every minute. The layout of the publication could therefore use the measurements of a typical football pitch, which are not all the same size, however must be between 100 yards (90 m) and 130 yards (120 m), and its width no less than 50 yards (45 m) and no more than 100 yards (90 m). Scaling these measurements down, the finished publication could open up to be the size of one football pitch and consist of 28 double pages to show this statistic of deforestation.

In terms of a grid, these other measurements relating to a football pitch could also be used to place content within, for instance using the markings or the negative space around these. Other sketches were drawn out in attempting to turn these measurements into rectangular frames for use with the imagery, however due to the varying odd sizes and shapes this proved to be difficult and may obscure the information too much which would limit the impact and effectiveness of the publication's aim.

Rather than using the football pitch measurements as a guide, this could come from another statistic found during initial research. For instance, info could only be placed into a certain percentage area of the page to represent how many trees and forests we are losing in an impactful and interesting way.