OUGD505 - Studio Brief 02 - Evaluation

Based on peer feedback of developments and, more importantly, final outcomes, it was considered that overall the response to the brief has been well thought-out and does good to present ideas based on research into the issue. More specifically, the idea of using a crossword puzzle to present information in a playful way which still links to the initial concept of paper waste was considered to be unique and creative.

It was also thought that overall, the final designs show how ideas of sustainability and sustainable practice have been carefully considered in their production. Such methods were shown to work effectively to communicate ideas appropriate to the brief and the issue being campaigned in the final outcomes. It was thought that the colour scheme worked interestingly to convey sustainability in itself with the use of monochromatic tones being representative of newspapers and would use less inks to produce. However, it would have been nice if in some way the posters could have been printed physically onto the handmade recycled paper in order to better visualise the sustainable production methods that would be used and to highlight those already present in the final outcomes themselves. Potentially these could instead be developed into material for a digital campaign rather than a printed one since this would cut out the need for paper altogether.

Another piece of feedback given was that the passage of type presented at the bottom of the posters could potentially be made slightly bigger since, if these were to be reproduced at a smaller scale, the type would possibly become illegible that would affect the accurate communication of information and therefore inhibit the purpose of the outcomes.

Another suggestion in the potential development of this crossword design was to use less words within the puzzle. Potentially this could make it more impactful as there would be less happening within the image. However, all words link nicely together to present the concept of the piece and the interesting use of negative space also means that the crossword is not surrounded by anything which would limit the communication of the information presented.