OUGD603 - The Batsford Prize - Final Banner Designs

For the final banner designs, it was decided that the variations with the patterns featuring at the top and bottom corners of the banner worked most effectively in creating more balanced imagery that left sufficient negative space to help in the accurate communication of typographic information, utilising the designs which feature boxes containing elements of information which was thought helped highlight some of the more important pieces of information whilst remaining separate from the logotype and staying consistent with the layout of typographic information on other elements of the branding already created. The way in which this information alternates in its alignment was, like other elements of the branding, to communicate the sporadic nature of DNA and human cells, as well as working to create some balance with the layout of the logotype. It was also decided to utilise the design in which the website link features underneath the about the event sentence, since it was thought this created more balance across the design and filled up enough of the negative space so that the design did not look too empty in places. The two different pattern and colours variations have been utilised which would sit side-by-side in order to give some playfulness to the event's promotion that would potentially allow the public to engage with the designs more since they are not all the same, whilst they still remain consistent in their layouts, and clear that they are a part of the same thing.

Final designs in context: