OUGD603 - The Batsford Prize - Final ID Card Designs

For the final ID card designs, it was decided to stick with the final design developments in which the imagery only features at the top left-hand border of the design. It was thought that this use of imagery and its placement worked effectively with the event's logotype, with the type overlayed across this in a way which mimics and appears consistent with the original poster design concept, whilst this also allows for more negative space at the bottom of the design which better contains the rest of the typographic information which may have gotten lost if placed amongst the full patterned imagery, as well as creating an interesting and clear hierarchy of information.

For the cell patterned imagery, it was decided to utilise the newly experimented turquoise colour scheme since it was felt that this worked a lot more effectively in multiple ways. One of these is in relation to the other design and its colour scheme, in which both colour variations have similar tones/shades which makes them sit next to each other nicely, whereas the original blue variation proved too dark in comparison and the lighter blue variation seemed too washed out. Another way in which this was thought to work more effectively is that the colour shows a good happy medium between the idea of representing our DNA as a blueprint as well as the typical colour nature of cells, with this turquoise showing hints of both green and blue.

Final designs in context: