OUGD603 - Penguin Student Design Award (The Establishment) - Initial Ideas and Developments

• The Overton Window - the range of ideas tolerated in public discourse, also known as the window of discourse - could use an image of a window with imagery layered behind it as if looking through.
• Mediaocracy - use imagery such as newspapers, press and the media.
• "The boys in blue" - police force.
• Financial sector, tax evasion, the NHS.
• Could use mediums and methods such as newsprint to create texture, lino-prints, stamps, monochrome collaged imagery.
• "At least it hides the face partly well, so you have the apparent face, the apple, hiding the visible but hidden, the face of the person. It's something that happens constantly. Everything we see hides another thing, we always want to see what is hidden by what we see. There is an interest in that which is hidden and which the visible does not show us. This interest can take the form of a quite intense feeling, a sort of conflict, one might say, between the visible that is hidden and the visible that is present" - Rene Magritte, The Son of Man.
• Use the quote as inspiration for a design concept, the quote concerns things which are hidden, and could be considered to relate to the book in the way that The Establishment constantly hide things from the public and that we don't really see people of power for who they really are until they get into the spotlight.
• Based on The Son of Man painting, feature a man holding a newspaper over his face, show top hat peaking over the paper, call the paper The Establishment - title of book.
• 360 circular collage - reflect the different chapters in the book and their themes - houses of parliament, media, police force, NHS, tax evasion, political protest.

Initial image developments:

Due to the potential issues associated with creating a collage out of secondary imagery, it was decided to focus on a more illustrative idea. Creating imagery was experimented with initially using the idea based on Rene Magritte's 'The Son of Man' painting and quote. An outlined image of a male figure was drawn, keeping this fairly simple in its design in order to communicate the idea of things being hidden to us. Another variation was experimented with placing this outline onto a black background and adding a hint of colour, which was thought could potentially work as a simple, two colour lino print.