Friday, 22 March 2019

OUGD603 - The Batsford Prize - Image Developments

Based on peer feedback which suggested to use patterns and shapes within the imagery to create textured backgrounds rather than a full image, it was decided to experiment with this idea, keeping the patterns more minimalistic rather than detailed in order to create more of an impact. Continuing to work with the nurture quote from John Locke, which stated "The mind is like a blank slate upon which experience imprints knowledge", it was decided to take patterns from a brain and recreate these in an illustrative way that would work effectively with the screen-printing process. Two variations of this pattern were created, utilising colours also found on the brain.



Other colour variations were created, utilising both colours in order to help the colours stand out better in a more colourful and engaging way which appeared less harsh to look at compared to the variations with the white background. In addition, the use of these two colours together was thought to better communicate the typical colours and aesthetics of the human brain, whilst it was also thought that these colour variations would help text stand out better once overlayed.



Additional variations were created, this time exploring a black background which helped the colours stand out even more and almost slightly enhanced its 3-dimensional look, however when experimented with overlaying text onto this, black did not stand out and any other colour seemed to get overpowered by the use of this black background. Therefore, it was decided to utilise the variations above, since these continued to look 3-dimensional in the way they have been produced, with the colour enhancing this, whilst the colour variations worked more effectively to communicate the typical aesthetics of a human brain.



In order to show both sides of the nature versus nurture debate, one quote which opposed the one by John Locke which stated the mind is a "blank slate" was by Thomas Lewis in 'A General Theory of Love' which stated that "Our brain's blueprint may promote joy more readily than most; in another, pessimism reigns. Whether happiness infuses or eludes a person depends, in part, on the DNA he has chanced to receive". This quote suggests that our DNA and brain's make-up is essentially a blueprint for how individual's will behave. In order to communicate the idea of DNA and our make-up as humans, it was decided to visualise human cells, which was thought would be able to create an effective pattern in a similar minimalistic and slightly abstract style as the nurture variation, which again would work well in the screen-printing process. One initial colour variation utilised two shades of green, a colour which was found to be used quite a bit in visualising cells. Another variation, used this green alongside a black background which made the cells stand out a lot more, however it was thought this would encounter the same problem as the nurture variation when attempting to overlay text.



Other variations were produced, utilising the same colours as the nurture brain pattern, which was thought might make an interesting element of consistency between the two designs that could potentially also communicate the idea that most people now suggest that both nature and nurture influence each other. It was thought that perhaps the inverted colour version of the brain pattern could be utilised for this cell pattern so that the two designs have some element of consistency whilst still remaining different.



Based on the initial quote which suggests that our DNA and brain's make-up is essentially a blueprint for how individual's will behave, it was also decided to experiment with further colour variations which utilised different shades of blue as a direct reference to this quote. It was also found that other typical visualisations of human cells used blue and purple shades, therefore this may work in both instances to communicate both the object and the quote.


No comments:

Post a Comment