Saturday, 30 March 2019

OUGD603 - The Batsford Prize - Tote Bag Design

In thinking about further items you may see or receive at an event, one of these was tote bags, many of which I have received myself at events, something which is typically used to create publicity for certain places, brands, etc. For this reason, it was decided to create a design which could be used on a tote bag that attendees would also receive at the event in order to create some publicity for it, as well as being a practical element which the other branding material could be held in. Many of these type of tote bag designs simply use black ink, usually for productions costs and to keep the design fairly minimalistic but striking. I have decided to take this approach, since the branding uses two different colour schemes and rolling each into one design was thought would become too challenging and time-consuming in the production process. This meant that the two different patterns could be used together in a more neutral way that presented the event as a whole and both sides of the debate equally.






































Final design in context:


In the production of these totes, the designs shall be screen-printed onto the canvas tote bags in communicating a part of the initial design concept for this brief which was based on the idea that "the mind is a blank slate upon which experience imprints knowledge", with imprinting being the key word, as well as to represent the idea that as humans we all have certain imperfections, which the screen-printing process can be likened to in that every design will be unique through these potential small imperfections.

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