Further from Whitecoate School's individual feedback, a number of strengths and weaknesses of these banner designs were discussed throughout the design process through peer reviews and crits. It was suggested that overall the banners worked effectively to communicate all aspects of the ASPIRE system. It was shown that all six banners had very apparent links to each other, as well as being able to work individually through the consistent illustrative style and the way in which larger letterforms become part of the 'scenes' themselves.
However, it was stated that one potential improvement which could be made to this final design was to increase the line thickness of the outline of the larger letterforms in order to stand out more amongst the other elements of design. However, in doing so this would potentially bring the design back to elements presented in the initial development stages of design whereby the line width of the boxes around smaller text was thicker than other parts of the design. This proved to be distracting and the same problem would be presented if this was done for the larger letterforms. It was also felt that these larger letterforms stood out enough on their own and the idea that they interact with the illustrations was something done on purpose to present a more playful nature.
Another potential improvement was to refine the colour palette of the final design in using only one shade of each colour throughout all six individual designs since this would provide a more subtle element of consistency throughout and allow for colours to be replicated more easily since the colours would be more limited.
However, overall the design was said to not need much improvement, as suggested in the smallest piece of feedback received from the school themselves and the fact the design was shortlisted. The typeface was also said to work well in appealing to children by providing a sense of action.
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