OUGD503 - Pitch A Papergang Brief

Papergang is a stationery subscription box service created by Ohh Deer. Each month the box contains exclusive stationery and desk accessories designed in collaboration with a different artist. The brief asks for designers and illustrators to design the box and it's contents for the month of October 2018. The brief is incredibly broad in that there are no restrictions on designs, apart from the given template must be used to display artwork.

One consideration taken from this brief analysis was to not plaster the same artwork across all formats, the judges state they are looking for something which does not seem repetitive and designs which have been carefully considered in their appropriateness to format. For instance, a piece of design may be fitting for a greetings card, but would not work in the same way for a pin badge or a notebook designs. The designs must also work to represent something which the specified audience would buy, both as a whole package and as individual products, therefore looking at the existing branding of Ohh Deer and their existing products should be looked at in pursuing design developments for this brief.