OUGD503 - Pitch A Papergang - Evaluation

In considering the effectiveness of these final product designs, the ways in which research has helped to inform ideas and design decisions can be seen as a strong point since these play on what I see as being appealing to the specified audience. This can be seen through the use of witty and playful type considerations, which works well in use with the relevant imagery.

One potential improvement which could be considered, however, is the deskpad design which uses the same pattern as that of the box but with modified colours and the addition of typographic elements. The brief states to try and not plaster the same artwork across all products, and although most of these are different, it would be nice to see the deskpad more varied too in order to produce a much wider variety of product designs.

Despite this, all product designs work well as a cohesive whole, clearing presenting a consistent theme throughout which also links the designs to the specified themes of the month in which the products would be released.

Another strength of these final designs was in terms of their simplicity. Firstly, the designs work well in producing something more minimalistic whereby no elements of the design are compromised by an overcrouded design. It was suggested that the minimalistic approach taken in this case shows much cohesiveness is required in producing something so minimalistic. When designing things in this way, it takes much more consideration into how each element is being designed since any flaws would become more exposed, particularly at larger scales.

In terms of submitting to the competition, this was done digitally via instagram, therefore it was especially important that the designs worked effectively on screen as well as printed materials in order to make sure the designs stand out amongst the other entries. In doing this, it was found that my more minimalistic approach to the final product designs meant that it can seem slightly overpowered amongst other bolder designs. However, this decision was made based on research into previous papergang box designs and was therefore well considered in terms of what the company look for in such designs, as well as in terms of concept and it's appropriateness for the audience.