OUGD503 - Pitch A Papergang - Developed Type

Initially it was decided that the type should make use of handwritten methods and aesthetics, a typeface which could be considered unique and quirky in nature that has been designed specifically for use in this range of products, therefore creating a bespoke typeface. However, it was thought that in beginning to develop designs digitally, this use of handwritten type may seem inconsistent with the illustration style. The type was therefore modified and also developed using digital means, however choosing a typeface which still has some subtle resemblance to handwritten aesthetics and conveys the scary nature of Halloween through a contrast in line strokes.