OUGD503 - Penguin Student Design Award - Initial Ideas

Based on research into the themes and theories of the book, one initial idea was to play on the idea of string theory. In physics, this theory is a theoretical framework in which the particles of particle physics are replaced by one-dimensional objects called strings. This theory attempts of describe how these strings propagate through space and interact with each other. In visualising this theory, the more obvious idea was to use string as a material to experiment with in producing type. Based on this and a diagram showing the interaction between these strings, an idea was to use this as a framework to implement type with physical pieces of string being manipulated into letterforms that are attached at both end planes. This idea was to show how things interact with each other in space, as well as being representative of theories presented in the book.

In sketching variations of this idea, it was considered how these interactions could be used to link designs between the front and back covers to work as a whole. For instance, placing one b-plane on each of the covers with the strings stretched over the spine. Another sketch shows the whole book cover wrapped in string with the type placed amongst the space.

As well as sketches, small bits of experimentation were also done into how I would produce this type physically using string. For this to work and flow as one piece of string the type would need to be cursive, which presented a more classical approach to the book. Whilst the string was hard to manipulate, it was also thought these cursive characteristics would not appeal as much to a new generation of viewers who would perhaps be looking for something more contemporary.

Another initial idea was based on a synopsis of the first chapter of the book. The opening chapter begins not on Hawking explaining his theories himself, but a quote from a woman who believed that the earth was flat stating that it is just "a flat plane supported on the back of a giant tortoise". It was thought that this piece of information could be used on the cover to reflect how such theories have developed over time due to scientific research which has helped give us a better understanding of how things work.

It was thought, in order to convey this theory, that the design should use imagery of the earth being supported on the back of a tortoise, using photographic imagery collaged together which would also play on how existing cover designs make big use of photography. This would convey theories which people used to believe in a slightly humorous and playful way that may appeal to the new specified audience of a younger generation.

In addition, it was also thought about how shape can help form designs. For instance, circular shapes to represent other theories within the book like spiral galaxies. This could potentially involve the manipulation of type to fit such shapes spiralling in and out of each other.